All workVeterinary clinicsWatch the film ↗
An original brand by Saitoc
Alder Veterinary Group
Brand, service & operations
Brand, front desk & staff training

Alder

Good care for pets.
A clear end to the shift.

Golden afternoon light falls across a quiet oak reception desk at Alder.
CARE FOR THE PATIENT. BACK THE TEAM.
The challenge
The work after the work.

The last patient leaves.
The day should, too.

A growing veterinary group can end each day with a second shift: unfinished intake, callbacks with no owner, and tomorrow's schedule scattered across messages.

We built Alder around a different ending. A warm welcome for the owner. A clear handoff for the team. And a front desk that knows when the day is done.

Brand system · Launch film · Recruiting ads · Intake & scheduling · Operations dashboard · Staff training · Operating strategy

A veterinary technician shares a calm moment with a golden retriever in the afternoon light.
Alder

Good care for pets.
A clear end to the shift.

The visit. The callback. The handoff.
Built around the moments a clinic team has to get right.

The identity
Warmth, with a working purpose.

Visits in view.
Callbacks with a next step.

A hand-shaped wordmark brings softness without losing confidence. Forest green grounds the working surfaces; warm paper gives them light. A copper line follows the handoff, connecting one small action to the next.

The photography stays close to the ordinary moments worth protecting: a patient at ease, a clear desk, daylight on the way home.

ALDER / THE GOOD CLOSEPICTURE + SOUND

A day with
an ending.

Care in the room. Clarity at the desk. Daylight at the door. A short film about patient care and the end of a clinic shift.

Landscape with sound ↓Portrait with sound ↓

A clear next step.
On either side of the desk.

Appointment intake, the day's queue, and a follow-up with a named owner. The working experience makes the service promise tangible.

Open the desk ↗Try intake ↗
ALDER / DESK SCHOOLA calm desk
is a team
skill.THE HANDOFF / THE EXCEPTION / THE CLOSE

Teach the handoff.
Then practice it.

A useful system needs shared habits. Three short procedures, realistic decisions, and a close checklist turn the brand promise into something the team can do together.

Enter Desk School ↗
Recruiting ads
Careers campaign · Three role packages

A good day.
Not just a good job.

The recruiting campaign speaks to three roles through one shared ambition: do good work, with a team and a system that have your back.

Front desk recruiting: A clear end to the shift.Veterinary technician recruiting: Good care for pets.Practice coordinator recruiting: The handoff before home.
THE OPERATING PLANONE CLINIC FIRST

Make the close
part of the care.

Built together

A shared day.

Identity, intake, the desk, follow-ups, recruiting and Desk School are connected here. Explore the intake flow and practice the closing handoff.

Pilot / Weeks 1–3

Find the drag.

Observe a Northside shift. Establish the callback and late-close baseline. Assign a desk lead and connect the practice system.

Pilot / Weeks 4–6

Make it stick.

Practice handoffs and review exceptions weekly. Test consented follow-ups before expanding to Riverside and Hillcrest.

A clearer close.

The pilot would track unresolved callbacks at close, intake completeness at arrival, duplicate entry, and when the last desk teammate leaves. These are the measures the work is built to move.

Read the operating plan ↗
A veterinary technician leaves the clinic in warm afternoon daylight.
A GOOD CLOSE IS SOMETHING YOU CAN FEEL.
Alder Veterinary Group / By Saitoc

Good care for pets.
A clear end to the shift.

All work