Packaging / Three scents, one daily ritual
A little daylight.
In your hands.
Front artwork for the 300 mL range, with a shared back-panel allocation for production review.
Like opening
the curtains.
Recognition, then scent.The custom wordmark, body-wash name and volume stay fixed. The open curve carries the scent color.
Retail planning$24 per 300 mL bottle. The retail position belongs in the specification, rather than on the label.
The back earns
its space.
The front is the morning. The back is the useful part: how to use it, what to avoid, and room for the exact information that travels with each bottle.
- Use + care
- Readable directions and an external-use warning. Final safety wording requires review against the approved formula and intended market.
- Ingredients
- A dedicated INCI copy field. The allocation must expand if the approved ingredient list needs more space.
- Accountability
- Reserved responsible-party address and contact lines. Lot / batch and date / PAO positions remain empty until the manufacturer confirms the coding requirements.
- UPC
- A labeled clear zone only. No barcode bars, invented GS1 number or scannable graphic. Fit the assigned code and its required quiet zones after supplier confirmation.
One small system.
Nothing accidental.
The color reference
Butter #f7edcb · Orange #f5662e
Ink #30251d · Leaf #b8c18b
Digital references. Match physical ink on the approved stock, not from the screen.
The artwork rules
Exact custom RIND paths throughout. DMSans Sans for product information; DMSans italic for the private morning line. Flat proportions are shown here, not a measured dieline.