All workSalon · Madison, WisconsinThe engagement

Julia Grace Salon

Chair Time · Campaign direction

This time
is yours.

Close detail of real blonde waves photographed at Julia Grace Salon

A seat. A little time.
Your name on it.

Twenty-two years in Madison.
Named for the owner's daughters.

The idea · Chair Time

An appointment
of your own.

The chair is a place to set aside a little time for yourself. That is the invitation behind Chair Time, a campaign for Julia Grace Salon.

The salon gives it a real setting: leather chairs, warm wood, window light and hands working through hair. Julia and Grace are the owner's daughters. The name has belonged here since 2004.

Julia Grace's consultation corner, with leather chairs and a live-edge wood table beneath a chandelier
The real salon · Madison, Wisconsin
Brand film · 26 seconds

A little intermission.

Follow the light through a visit, then back to an empty chair.

The campaign · Selected direction

Save yourself a seat.

The invitation has a job wherever a guest meets it.

Proposed folded appointment reminder, with This time is yours on the cover and Day, Time and With fields inside
Appointment reminder · Folded printThe next visit, written by hand. Ivory paper, a strip of real hair photography and room for a name.
Proposed espresso-colored salon window poster with the line This time is yours above a strip of blonde waves
Window poster · Street-facing printA quiet invitation behind the glass.
One visual thread

A strip of light.
Room around it.

Deep espresso surrounds a close view of the salon. Epilogue gives the line its space. Manrope handles the details. The hair keeps its photographed color.

View the full campaign direction ↗
Camera calendar · Team wall print

Time behind
the camera, too.

A Monday-to-Sunday rotation gives one person the camera each week. The room, the consultation and the finished hair can be recorded during a working day.

The original four-month team camera calendar, with assignment names removed

Know whose turn it is.

The printed calendar stays where the team can see it. Shot Bingo and the house shotlist give them something specific to look for.

Open the camera calendar ↗
Between visits · Print and email

Keep a little
space for next time.

A care calendar holds the stylist's recommended return dates. The newsletter keeps guests up to date on haircare, seasonal offers and news from the salon.

Existing guest care calendar with room for recommended return dates
Care calendar · Guest take-home sheetReturn dates, written with the stylist.

August newsletter · Approval screenScroll inside to read the full letter.

3,926

Pink October emails sent October 4, 2026. Recorded in Phorest.

Client portal · Working archive

The week,
in one place.

What ran, what's next and what needs an answer. The portal keeps the content beside the calendar and newsletter, with working links to each.

Julia Grace Salon · September 22, 2026

Client portal · Scroll the archive or open a tool from its navigation.