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Seasonal campaigns

Made by Saitoc for a prospect conversation.
Identifying details removed.

Someone
to show
up for.

Two participation campaigns for a membership community. Each begins with something people can do together.

Member invitation
Personal fixture card
Participation record
Winter / KeptTen weeks · Twenty mornings

A standing morning with one other person

Be somebody’s
reason to
get up.

Two people. The same early slot, twice a week. The campaign makes a commitment to a person, with a shared record of the mornings they keep.

See the invitation and record
Kept winter invitation printed on cream paper on a gym bench beside a slate-blue towel
Member invitationWinter enrollment · A two-person promise, designed to be shared.
KEPTOUR WINTER

A morning counts
when we both show up.

Twenty mornings. One standing partner.

Participation recordBetween sessions · A private record shared by the pair.

A little accountability.
From a person.

The original campaign connects an invitation, a standing activity and a pair’s own attendance record. The record belongs to the two people taking part.

Six-week chapter / Your CornerOne attempt · Four people

Participation & documentary campaign

Your
Corner.

One thing you’re doing.
People who show up for it.

Each member names something they want to try. Three others agree on useful ways to support them: practice, arrive together, be on the sideline. Then they take a turn.

YOUR CORNERPersonal fixture
Six-week chapter

My attempt

My first
doubles match.

I don’t need to win it.
I’d like to stop putting it off.

Practice with me.

A corner member for an agreed practice.

Arrive with me.

A familiar face before the first point.

Be there.

Someone on the sideline. No score required.

Your turn is part of it.
Showing up for theirs is too.

Personal fixture cardMember onboarding · A first attempt with three agreed support roles.

The work

Give the season
something to do.

Campaign ideas, member invitations and the objects that explain how to take part. Built for a real membership brief, with the program itself at the center.

Open the campaign highlights