All workRecord shops / Runout RecordsSee it move ↗
AN ORIGINAL BRAND BY SAITOC
RECORD SHOP / IDENTITY · RETAIL · LISTENING CAMPAIGN

Give it
one side.

Runout Records

An open Runout invitation held over a record sleeve
RUNOUT / ONE SIDE AWAYThe invitation ↓The listening room ↓

This copy.
This Saturday.

Saturday shows bring people into the shop. The used bins need their own invitation. One Side Away gives a particular record a date, a listening session, and a way to reserve that exact copy.

A Runout listening-session poster in the shop window
The window names the occasion before anyone opens the door.
A phone reservation page for one used record
The same copy carries through from the window to the reservation.
Listeners seated together in the record shop
SIDE A FIRST. TALK AFTER.

A whole side.
Then a conversation.

The invitation asks people to inspect the record and listen before deciding. Filed Under supplies the shop’s visual order: bin-divider colors, direct labels, and a place for every sleeve.

From window
to listening room.

Identity · Retail campaign · Website · Strategy deck

Runout Filed Under identity system with colored dividers
Runout website with record-bin photography