The offer.
In the
driver’s hands.

A bilingual recruiting program built around the questions a driver asks first: the split, the route and the work.

Offer page / Truck-stop flyer / Referral card

Mobile offer page

Owner-operators
Midland, TexasEN / ES

Splits up to

90/10

Permian frac sand,
cement and dry bulk.

30–200mile runs2–3loads a day

Text SAND

85/15 or 90/10, depending on insurance.

One offer, wherever the driver finds it

A screen. A bulletin board.
A conversation at the pump.

We made the mobile page, a flyer for truck-stop notice boards and a two-sided card drivers could pass to another owner-operator. English on one side. Spanish on the other.

Recruiting flyer pinned to a truck-stop cork notice board — **Truck-stop flyer**Notice board · Gives the offer a single, readable headline.

English side of the referral card held by a driver at a diesel pump — **Driver referral card**Hand to hand · A small-format offer in English and Spanish.

Built from the recruiting brief

Same terms.
Three ways in.

The split and route details came from the recruiting work. The response words, SAND and ARENA, connect the printed pieces to the same conversation.

Open the campaign highlights

The offer.In thedriver’s hands.

A screen. A bulletin board.A conversation at the pump.

Split de hasta90/10

Same terms.Three ways in.

The offer.
In the
driver’s hands.

A screen. A bulletin board.
A conversation at the pump.

Same terms.
Three ways in.