All work Coffee roasters & cafés Film, please

DAYSHIFT

Coffee roasters & cafésFor here. For wherever.
A hand lifts an orange sun from a huge coffee cup, above green hills
An original brand by Saitoc

Coffee for
the rest of
your day.

A warm handoff. A familiar counter. Something good to take with you.

The challenge

Keep the
neighborhood.

How does a coffee business grow without making the morning harder for everyone?

More cafés mean more places to recognize, more orders to remember and more stock to keep on hand. The person across the counter still needs a good cup and an easy next step.

For DAYSHIFT, the work reaches from the first glimpse of a bag to the member’s pickup and the manager’s next coffee order.

The idea

Coffee is a
warm handoff.

A little of the café goes with you. In the drawings, a cup holds the sun, a bicycle rolls on coffee beans and a pour becomes a river. At the counter, the same idea means a clear choice, a familiar reward and a bag ready to carry home.

Then out
into the day.

Launch film
Brand film / Music

A hand lifts the sun. Coffee leaves the counter. The neighborhood carries on.

Take it with you

Take something homeIdentity / Packaging / Café / Campaigns
FRONTDAYSHIFTThe orange sun lifted from a coffee cup, printed on the HOUSE coffee bag

HOUSE

Chocolate. Orange peel.

WHOLE BEAN COFFEE250 g
BACKDAYSHIFT

HOUSE

Chocolate. Orange peel.

START WITH FILTER

15 g coffee / 250 ml water

Grind medium. Use water at 92–96 °C. Pour slowly; aim for 2:30–3:30 minutes. Adjust the grind to suit your brewer.

KEEP IT GOOD

Reseal after opening. Store somewhere cool and dry, away from light and strong smells. Grind just before brewing.

ROASTED ONBATCH
Whole bean coffeeNet weight 250 g
HOUSE / 250 g / Front and back, at reading scale.

Pick your coffee.
Turn the bag.

The front makes HOUSE easy to spot: mark, illustration, tasting notes, weight. The back gives the first brew somewhere to start, then keeps the roast record and storage guidance close.

See the full range & café
Ink
#192923
Paper
#F3EDDA
Daylight
#EF542C
Leaf
#9DAA51
An outstretched hand passes coffee into a neighborhood street
Across the counter.

See you
out there.

Ordinary actions.
A little impossible scale.
A cyclist rides a bicycle with coffee bean wheels
On the way.
The Regulars / Member experience

Your usual.
And a little extra.

Eight drinks earn one house coffee. Cups, not points. An optional weekly bag connects the café habit to coffee at home.

The member experience puts the next reward and pickup choice together, so the handoff stays easy to understand.

Visit The Regulars Cups, rewards & weekly pickup
Hands share coffee cups across a long communal table
Your usual, with good company.
A moka pot pours coffee into a winding river through green hills

A little coffee.
A whole day ahead.

The other side of the counter

Enough coffee
for tomorrow.

The manager needs a useful answer before placing an order. Stock, daily usage, supplier lead days and incoming deliveries belong in the same view.

Open the ordering desk Stock & purchase orders

On the desk

Count what’s here
Stock in actual units.
Allow for the wait
Usage and supplier lead days.
See what’s coming
Open purchase orders.
Receive it once
A delivery updates stock once.
A stack of coffee cups is carried through a doorway
Ready to go.
Hands turn an oversized coffee bean gear
Ready for the next shift.
The work sequence

From the sign
to the stockroom.

  1. Set the invitation.

    Custom mark. Four colors. Eight silkscreen prints.

  2. Put it in people’s hands.

    Front and back packs, menu board, takeaway cup and storefront.

  3. Take it outside.

    A four-shot launch film and four print and social pieces.

  4. Make the return easy.

    Member rewards, weekly pickup and an ordering desk.

What fits together

One counter.
Both sides considered.

The same coffee moves from shelf to cup to the next visit. The ordering desk keeps the café supplied while The Regulars makes returning easy.

The business plan

The café, from both sides.

What’s built, what comes next,
and what to watch in a café.

JobBuiltNextWatch
WelcomeBring people in.Recognizable identity, packaging, launch film and campaign pieces.Place campaigns around a café catchment. Test the menu and shelf with first-time visitors.First visits that become second visits. Bags bought with a drink.
ServeMake the visit easy.Café touchpoints and a local member journey for rewards and weekly pickup.Watch members join at the counter. Connect verified purchases and pickup availability.Completed joins, reward use and pickups ready when promised.
StockProtect the shift.A local ordering desk for stock, usage, lead days, orders and receiving.Connect point-of-sale and supplier records. Compare suggestions with the manager’s plan before automating orders.Ordering time, coffee availability and stock written off.