A brighter kind
of everyday.
Citrus · Leaf · Unscented
300mL body wash
$24 single / $44 duo
A gift. Share only if you want to.
Launch playbook · 12 weeksMake everyday
Make everyday
a little brighter.
A considered first drop. Product in hands, a clear place on the shelf, and a plan for the next release.
Start with the daily shower.
- One simple invitation
- “A brighter kind of everyday.” Lead with the 300mL body wash, then let Citrus, Leaf and Unscented make the choice personal.
- One clear offer
- $24 for one. $44 for a duo. Keep that same offer on the product page, insert and retail line sheet. No launch-only discount to untangle.
- Start with a bottle, then a second visit
- Begin with a small, opt-in sampling release. Review scent requests, product questions and stock together before widening distribution. Release quantity is a planning decision, never a sales claim.
Put the bottle
in their hands.
Use sealed, approved 300mL bottles for the first sampling release. No decanting. Confirm available stock in the planner before reserving units.
Editable planning allocation, not units sent. Split scents after preferences are confirmed. No recipient details are stored here.
A small, deliberate release
Opt-in creators · half of release30Retail trial · three tenths18Community trial · balance12
Growth lead owns opt-in and gifting disclosure. Retail lead confirms buyer interest. Operations lead reserves and reconciles stock by scent.
Ask at day 7: Which scent did you choose? What was unclear? Would you choose a single or duo? Review anonymous themes at day 14. No posting obligation or promised coverage.
Plan the stock ↗A good first hello.
Citrus · Leaf · Unscented
300mL body wash
$24 single / $44 duo
A gift. Share only if you want to.
The creator kit
One bottle. A proper introduction. Enough protection to arrive as intended.
- Sealed 300mL bottle 1 × preferred scent
- Printed introduction insert 1 × A6 card
- Protective paper wrap 1 × bottle wrap
- Fitted shipping carton 1 × pack
Creator note
Show where RIND fits in your everyday. Keep the label visible, use your own words, and disclose the gift if you post. No skin-result claims, required praise or before-and-after comparisons.
Operations signs off a sealed-bottle transit check and packing photo before release. Product lead approves final label directions and insert proof.
Twelve weeks.
A clear next decision.
Each week has a named owner and a review before the next release.
Set the launch boundary
Brand lead: approved audience, offer, scent architecture and message sheet.
Before proceeding: founder approves the single / duo offer and launch scope.
Approve the product file
Product lead: final label artwork, directions, ingredient file and compliance review.
Before proceeding: no packaging release while product information is unresolved.
Build the launch library
Creative lead: product stills, scent crops, pack shots and approved copy sheet.
Before proceeding: artwork matches the approved product and makes no unsupported claims.
Make the journey ready
Commerce lead: single / duo product setup, shipping policy, support replies and order rehearsal.
Before proceeding: review the complete order-to-dispatch journey before opening sales.
Pack the first kits
Operations lead: signed packing spec, transit check, counted inventory and sampling reservation.
Before proceeding: reconcile reserved units against physical stock by scent.
Open the opt-in release
Growth lead: approved invitation, scent preference process, disclosure guidance and dispatch batch.
Before proceeding: send only accepted gifts with approved product and packing.
Read the first questions
Growth + product leads: anonymous feedback themes and revised product-page answers.
Before proceeding: resolve recurring product or delivery concerns before more outreach.
Prepare the shelf
Retail lead: buyer line sheet, case-pack specification, product images and shelf talker proof.
Before proceeding: complete the retail checklist below before buyer commitments.
Release the first drop
Commerce + operations leads: approved opening assortment, channel allocation and dispatch rota.
Before proceeding: open only stocked SKUs; confirm support and fulfillment cover.
Reconcile the movement
Operations lead: counted stock, received / sold ledger and replenishment review by scent.
Before proceeding: investigate negative stock or allocation conflicts before new reservations.
Choose the next release
Founder + growth lead: review demand questions, stock cover, actual costs and supplier lead times.
Before proceeding: approve, reduce or hold the next purchase; record the reason.
Set the repeat rhythm
Founder: launch review, revised weekly targets, next release scope and named owners.
Before proceeding: expand channels only with product, stock and fulfillment readiness.
Ready for
the shelf?
Check evidence, not intention. Each item needs its named owner’s approval before the retail lead commits to a delivery.
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