01Strategy
Where to play and how to win
- Markets ranked by payback
- A partner channel through advisors and associations
- Expectations set before the customer signs
Consumer services, 100 to 150 people, opening new states
A new market every quarter, without new chaos
Each new state has its own rules and deadlines. Customers expect to hear before they ask.
An example drawn from companies at this stage, not a client story.
The situation
The service scales. The communication does not. Surprised customers dispute invoices.
You might recognize it
- Growth now comes from opening new states or regions.
- Reviews split between delighted and angry, with little between.
- Getting paid after the service is becoming its own job.
The number to watch
Payback per new market
Opening cost against first-year revenue decides where to go next.
How we would run it, end to end
02Design
The operating system behind the number
- A journey per market, built on its deadline calendar
- Customer updates at every step, before anyone asks
- Collections designed as a process, not an afterthought
03Execution
Run it, measure it, keep what works
- A launch kit per market: pages, emails and search
- Deadline messages sent automatically, checked by people
- Partner outreach and referral tracking
- The Monday brief: payback by market, complaints and collections
The first 90 days
Weeks 1 to 2
Markets ranked. Reviews and complaints read. Journeys mapped.
Weeks 3 to 6
Customer updates live in one market. The launch kit ready for the next.
Weeks 7 to 12
The partner program running. Payback reported per market.
What Monday looks like
SampleMonday briefWeek 8
The number: Payback per new market
What moved
- The newest market opened Tuesday. 1,140 sign-ups in its first week.
- Complaints about missed updates: 3. Down from 17 before the new messages.
This week
Start a reminder sequence for the 212 open invoices.
What you keep
A launch playbook, updates that run on their own and cleaner collections.
Sound familiar? Tell us what's stuck and we'll bring what we found.